Media and advertising
Campaign analytics that helped grow monthly revenue 15% in five months
The company sells in-vehicle digital advertising. As it added survey products for advertisers, it needed a clearer read on which campaigns and audiences were performing.
added to monthly revenue
to get there
more ad clicks
Before and after
In-car ads and rider surveys with no clear read on what worked
- 15% added to monthly revenue
- Reached within five months
The problem
The company had creative campaigns but limited insight into what drove results. Rider-level data sits with the rideshare platforms, so the analysis had to work from what the company itself collected: ad performance records and the answers riders gave in surveys.
What we built
We pulled campaign performance and survey results into one dataset, grouped the audience by how riders answered, and showed the team which campaigns were working and for whom. That gave the company a sharper story for advertisers and a clearer basis for planning campaigns. We also handled ongoing automation work for the team.
- Ad performance records
- Rider survey answers
- Audience groups from how riders answered
- Which campaigns work, and for whom
Professional, versatile, and extremely knowledgeable. We saved about 20% on our COGS and added 15% to our monthly revenue, all within 5 months.
What changed
The company added 15% to its monthly revenue within five months.
Client name withheld. The revenue figure was reported by the client. Reference conversations can be arranged for some engagements.